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Pure Beginnings


Pure Beginnings is one of South Africa's most trusted brands of organic personal care products for the whole family. Products are made to organic standard with certified organic ingredients. They are fair trade accredited through Phytotrade Africa and endorsed by Beauty Without Cruelty South Africa. All the products do not contain petrochemicals` parabens` synthetic fragrances and colourants` or any ingredient that has been barred from use by third party certification bodies such as Ecocert.

Pure Beginnings believes in keeping your skin as pure as the day you were born by providing high quality, effective, organic skin care products that care for you and your family’s skin, and are not harmful to the environment giving peace of mind from the beginning.


Although Pure Beginnings is a skin care brand with organic personal care products for the entire family, its origin was firmly rooted as an organic baby and kids skin care brand that was established in 2007. Since then Pure Beginnings has been the leading and most trusted baby and kids organic skin care brand in South Africa. Over these past 8 years, this family owned and run business has worked closely with Mothers, Midwives and Child Birth Educators to develop a skin care range that meets the needs of babies and kids using the purest and safest natural and organic ingredients.

In 2014, Pure Beginnings became the first South African baby and kids brand to certify organic products through ECOCERT Greenlife France, one of the most widely accepted regulatory organisation for organic products in the world, and internationally recognised as leaders in cosmetic organic certification.


Pure Beginnings, as an accredited partner of Phytotrade Africa, specialises in creating products that combine traditional herb botanicals with some of Southern Africa’s most beneficial and powerful plant ingredients. Phytotrade Africa is a non-profit trade association that promotes the preservation of Southern Africa’s biodiversity through sustainable production and biotrade amongst rural communities in Sub-Saharan Africa. With a quarter of the world’s biodiversity in Southern Africa, Phytotrade Africa works towards protecting this biodiversity for the benefit of current and future generations.

Pure Beginnings products and the ingredients contained in them have not been tested on animals. We are endorsed by Beauty Without Cruelty South Africa and have Vegan accreditation.

The baby and children's range consist of:

Baby Wash and Shampoo (200ml)

Baby Body Lotion (200ml)

Baby Bum Cream (125ml)

Berry Toothpaste (75ml)

Bubble Bath (250ml) 

Listing Details

Contact Person
Kate Moore-Gordon
0861 477 915
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